Wednesday, March 30, 2016

Miami's Pincho Factory to open outlet in Orlando

I've heard about this concept from Miami and I'm looking forward to its opening later this month. Anybody been? Let me know your thoughts in the comment section. Here's some info from a press release:

Pincho Factory, Miami’s own born and bred fast casual success story, announces the latest of many expansion endeavors in 2016: the opening of its first franchise store in Dr. Phillips. This location, which will open to the public on Friday, March 31st, marks the brand’s second franchise store, as well as its first in the Orlando, Florida area. “We’re very excited about opening in Orlando,” says co-owner Nedal Ahmad, who launched the original Pincho Factory in 2010 on a shoestring budget with his partners/cousins Otto Othman and Nizar Ahmad. “We were raised in South Florida so trips to Orlando were a big thing for us. It’s such a global destination and a huge opportunity for the Pincho Factory brand. Orlando has an exciting and growing food scene and we’re thrilled to be a part of that.”

The Orlando opening will signal the third new Pincho Factory restaurant to open in 2016. In fact, the concept will more than double its number of stores when Orlando opens. With an impressive following on social media and loyal patrons, it was only a matter of time before the hometown favorite made its debut outside of South Florida. A family kebab recipe and life savings gamble for these Miami boys - leaving Nedal Ahmad with $6.27 in his bank account - has led to Pincho fever in Miami-Dade and Broward counties.

Following the whirlwind of franchising bids created by their Amstel Light Burger Bash win at the 2015 Food Network & Cooking Channel South Beach Wine & Food Festival, the team was approached by a slew of potential business partners. “We’re extremely selective about who we allow to represent our brand. Only a very small number of franchise offers make it into the Pincho Factory system. We want our guests to always have an amazing experience and we can only achieve that with the right partners who believe in our vision and passion for hospitality,” says Otto Othman.

After careful consideration, the team chose its first franchise partner for their Orlando location and will kick off with a Pincho Moments Instagram contest during its opening week. Diners will be asked to post their favorite Pincho moment eating any signature item with the hashtag #PinchoOrlando. Each day, one winner will be selected and have their post featured on the company’s digital billboard located at 7600 Dr. Phillips Boulevard. Winners will also receive a Pincho swag bag complete with an owner’s card (aka black card) which offers 50% off each visit at any Pincho Factory location for one year.

Located in The Marketplace at Dr. Phillips, Pincho Factory’s newest store features a custom mural by local Orlando artist, Andrew Spears, and will serve up the brand’s signature menu featuring their unique burgers and kebabs including the Pincho Burger, Tostón Burger, Rice Bowls, Classic Fries andSweet Potato Tots. Menu highlights include Hot Dogs and Chicken Sandwiches and a popular “Chalkboard Special”; a creative specialty item which changes monthly. In fact, some of the concept’s most popular items first began as chalkboard specials. The Foreman, a burger between two grilled cheese sandwiches, is now part of their Secret Menu. The brand’s own brew, 627 Ale, named after the balance left in their bank account after they opened the flagship restaurant, is locally brewed by Wynwood Brewery in Miami and will be offered on tap.

In addition to its three Miami-Dade corporate stores in Westchester, Hialeah and Coral Gables, and its franchise store in Broward County, the team is set to open multiple new stores in Miami-Dade County this summer and is currently operating two outposts at the American Airlines Arena in Downtown Miami.

Pincho Factory is located at 7600 Dr. Phillips Boulevard, Suite 102, Orlando, FL. Telephone: (407) 745-4462. Complimentary parking available.

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