Saturday, April 19, 2014

Domino's Pizza introduces a new chicken dish for delivery

Domino's Pizza has introduced a new specialty chicken item, and I had the opportunity to sample the dish with a home delivery. It was quite different from what you might expect from the pizza company. Several boneless chicken chunks were smothered in a sweet bbq sauce, bacon, and lots of cheese. I've gotta say I'd order it again for $5.99.

The four unique flavors offered include Crispy Bacon & Tomato, Spicy Jalapeno-Pineapple, Classic Hot Buffalo and Sweet BBQ Bacon.

“Our new Specialty Chicken is one of the most creative, innovative menu items we have ever had,” said Russell Weiner, Domino’s Pizza chief marketing officer. “Our pizza chefs have taken chicken to a whole new level, using our unique ingredients to create these four bold flavors. There’s nothing quite like Domino’s Specialty Chicken on the market today.”

A national TV campaign began April 21 that focuses on not being afraid to take risks – something Domino’s has certainly not been fearful of in recent history – and how some turn out better than others.

“We are proud to be known as a pizza company, but Specialty Chicken shows we are not afraid to step out of our comfort zone and take risks – something that is truly part of our brand fabric,” said Weiner. “Not every risk we have taken has turned out to be successful, but as a brand we have learned that sometimes you have to fail in order to be great.”

Specialty Chicken is the first new product for Domino’s since the launch of Handmade Pan Pizza in September 2012 and will be available as part of its $5.99 mix and match deal.

Note: I sampled the dish compliments of Domino's Pizza.

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