Thursday, October 30, 2014

Chipotle "So-FREE-tas"


Chipotle Mexican Grill has rolled out a new vegan offering at its Orlando locations: Sofritas. The rollout expands on the success of the test launches in California, Colorado, the Pacific Northwest, Chicago and select East Coast cities, and the placement as a permanent menu item in Boston and New York earlier this year. “Sofritas” – organic shredded tofu braised with chipotle chiles, roasted poblano peppers and a blend of aromatic spices – takes its name from “sofrito,” an aromatic combination of peppers, onions, sautéed garlic and tomatoes often used as a base in many Spanish and Latin American dishes.

“Sofritas is a very different kind of menu item, not just for Chipotle but for any fast food or fast casual restaurant,” said Steve Ells, Chipotle founder, chairman and co-CEO. “In creating the recipe for Sofritas, we wanted to produce something that would appeal to vegetarian and vegan customers, but that was delicious enough to have crossover appeal as well.”
Chipotle’s tofu supplier, Hodo Soy, is known as an industry leader for its organic, non-GMO tofu and artisanal methods of production. The San Francisco Bay Area company’s mission is to craft the highest-quality, best-tasting whole bean tofu, and Hodo Soy has become one of the most reputable tofu producers in the country. Its products are currently featured in some of the area’s leading restaurants, as well as farmers’ markets and specialty food stores.

Sofritas is available in burritos, tacos, burrito bowls and salads and can be combined with other signature ingredients, including white or brown cilantro-lime rice, pinto beans or vegetarian black beans, house-made salsas and guacamole, and cheese or sour cream.
Sofritas will become a permanent menu item in all U.S. Chipotle restaurants by the end of the year.
Get "So-FREE-tas"
If you'd like to sample Sofritas for FREE, just use the comment section below to answer this question: In what year, and where, did Chipotle open its first location?
Don't forget to include your name. From all right answers, I'll pick 2 winners at random and announce the winner on the blog. Good luck!

4 comments:

Kelly Krusoe said...

Denver, CO in 1993 - Kelly Krusoe

Dealer Poster said...

Chipolte opened 1993 first store Tony 4073011971

Aaron Skinner said...

First store opened in Denver Co in 1993.

Love your blog!

Aaron

Jillian said...

Denver in 93!